This article explains how to analyze competitor visibility in AI-generated answers and use those insights to improve your brand’s positioning.
The Competitors section shows how AI systems reference competing brands when generating answers in your category.
In AI-generated answers, visibility is relative. AI systems rarely mention a single brand in isolation - they compare, recommend alternatives, and highlight leaders based on perceived authority and relevance. This means that your AI visibility is directly shaped by how competitors are positioned, which sources support them, and which prompts they dominate.
The Competitors section in Limy helps your and your team understand who is winning AI-generated conversations, why they are winning, and where opportunities exist to shift that balance.
Navigate to the Competitors on the left panel.
Using the Competitors section, you can:
See which competitors appear most frequently in AI-generated answers
Track competitor visibility trends over time
Identify prompts where competitors outperform your brand
Understand which sources influence competitor mentions
This allows teams to move from anecdotal assumptions about competitors to data-backed insights grounded in AI behavior.
For deeper analysis on each prompt, click on Analyze. You will then see the following:
The prompt itself
The AI-generated answer by each provider
The brand comparison showing you how you compare to your competitors
The providers
The sentiment associated with each brand
The sources influencing the response
This helps identify whether competitors are gaining or losing AI presence relative to you.
FAQs
How are competitors selected?
Competitors are defined during setup and can be updated in Settings based on your market and strategy.
Can I add or remove competitors later?
Yes. Competitor lists can be modified as your competitive landscape evolves.
Why do some competitors appear more frequently than others?
AI systems prioritize brands with strong source coverage, authority signals, and relevance to specific prompts.
