# Competitors

The Competitors section shows how AI systems **reference competing brands when generating answers in your category.**

In AI-generated answers, visibility is relative. AI systems rarely mention a single brand in isolation - they compare, recommend alternatives, and highlight leaders based on perceived authority and relevance. This means that your AI visibility **is directly shaped by how competitors are positioned, which sources support them, and which prompts they dominate.**

The Competitors section in Limy helps your and your team understand who is winning AI-generated conversations, why they are winning, and where opportunities exist to shift that balance.

Navigate to the **Competitors** on the left panel.

<figure><img src="https://3636725193-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsAix74DgbRDP7AprfL6m%2Fuploads%2FC0U1jqELKPoDmyerBTHS%2FScreenshot%202025-12-28%20at%2018.11.43.png?alt=media&#x26;token=63a396b1-b158-4d01-9e15-bae4fd9f3900" alt=""><figcaption></figcaption></figure>

### Using the Competitors section, you can:

* See which competitors appear most frequently in AI-generated answers
* Track competitor visibility trends over time
* Identify prompts where competitors outperform your brand
* Understand which sources influence competitor mentions

This allows teams to move from anecdotal assumptions about competitors to data-backed insights grounded in AI behavior.

### For deeper analysis on each prompt, click on **Analyze**. You will then see the following:

* The prompt itself
* The AI-generated answer by each provider
* The brand comparison showing you how you compare to your competitors
* The providers
* The sentiment associated with each brand
* The sources influencing the response

This helps identify whether competitors are gaining or losing AI presence relative to you.

<figure><img src="https://3636725193-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsAix74DgbRDP7AprfL6m%2Fuploads%2F64x2tKqz8XnKAA1lFe6q%2FScreenshot%202025-12-28%20at%2018.14.38.png?alt=media&#x26;token=b2c8eb8e-139d-49b3-9e76-a1d76475bfbe" alt=""><figcaption></figcaption></figure>

### FAQs

<details>

<summary><strong>How are competitors selected?</strong></summary>

Competitors are defined during setup and can be updated in Settings based on your market and strategy.

</details>

<details>

<summary><strong>Can I add or remove competitors later?</strong></summary>

Yes. Competitor lists can be modified as your competitive landscape evolves.

</details>

<details>

<summary><strong>Why do some competitors appear more frequently than others?</strong></summary>

AI systems prioritize brands with strong source coverage, authority signals, and relevance to specific prompts.

</details>

***

### Related Content

{% content-ref url="../settings/adding-competitors" %}
[adding-competitors](https://support.limy.ai/settings/adding-competitors)
{% endcontent-ref %}

{% content-ref url="../settings/deleting-competitors" %}
[deleting-competitors](https://support.limy.ai/settings/deleting-competitors)
{% endcontent-ref %}

{% content-ref url="../dashboard/dashboard-overview" %}
[dashboard-overview](https://support.limy.ai/dashboard/dashboard-overview)
{% endcontent-ref %}

{% content-ref url="../dashboard/dashboard-overview/overall-brand-visibility" %}
[overall-brand-visibility](https://support.limy.ai/dashboard/dashboard-overview/overall-brand-visibility)
{% endcontent-ref %}

{% content-ref url="../dashboard/dashboard-overview/market-share-analysis" %}
[market-share-analysis](https://support.limy.ai/dashboard/dashboard-overview/market-share-analysis)
{% endcontent-ref %}

Still have questions? We’re here to help. Contact us at **<answers@limy.ai>** - we’d be happy to assist.<br>


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