> For the complete documentation index, see [llms.txt](https://support.limy.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.limy.ai/intelligence/competitors.md).

# Competitors

The Competitors section shows how AI systems **reference competing brands when generating answers in your category.**

In AI-generated answers, visibility is relative. AI systems rarely mention a single brand in isolation - they compare, recommend alternatives, and highlight leaders based on perceived authority and relevance. This means that your AI visibility **is directly shaped by how competitors are positioned, which sources support them, and which prompts they dominate.**

The Competitors section in Limy helps your and your team understand who is winning AI-generated conversations, why they are winning, and where opportunities exist to shift that balance.

Navigate to the **Competitors** on the left panel.

<figure><img src="/files/edfoxLKr4BLME5d4Ydmh" alt=""><figcaption></figcaption></figure>

### Using the Competitors section, you can:

* See which competitors appear most frequently in AI-generated answers
* Track competitor visibility trends over time
* Identify prompts where competitors outperform your brand
* Understand which sources influence competitor mentions

This allows teams to move from anecdotal assumptions about competitors to data-backed insights grounded in AI behavior.

### For deeper analysis on each prompt, click on **Analyze**. You will then see the following:

* The prompt itself
* The AI-generated answer by each provider
* The brand comparison showing you how you compare to your competitors
* The providers
* The sentiment associated with each brand
* The sources influencing the response

This helps identify whether competitors are gaining or losing AI presence relative to you.

<figure><img src="/files/rodPkR2YqdnKPSBkqHo1" alt=""><figcaption></figcaption></figure>

### FAQs

<details>

<summary><strong>How are competitors selected?</strong></summary>

Competitors are defined during setup and can be updated in Settings based on your market and strategy.

</details>

<details>

<summary><strong>Can I add or remove competitors later?</strong></summary>

Yes. Competitor lists can be modified as your competitive landscape evolves.

</details>

<details>

<summary><strong>Why do some competitors appear more frequently than others?</strong></summary>

AI systems prioritize brands with strong source coverage, authority signals, and relevance to specific prompts.

</details>

***

### Related Content

{% content-ref url="/pages/Sk46Ijovi6f9RQ7iI339" %}
[Adding Competitors](/settings/adding-competitors.md)
{% endcontent-ref %}

{% content-ref url="/pages/dC2BThLT1i82qaGISsyg" %}
[Deleting Competitors](/settings/deleting-competitors.md)
{% endcontent-ref %}

{% content-ref url="/pages/LoiAA6N4BPheGuTBYuCK" %}
[Dashboard Overview](/dashboard/dashboard-overview.md)
{% endcontent-ref %}

{% content-ref url="/pages/oOwP6cxbNQsWB1DC42Hk" %}
[Overall Brand Visibility](/dashboard/dashboard-overview/overall-brand-visibility.md)
{% endcontent-ref %}

{% content-ref url="/pages/MyHHhCsaPf3IE2bjgEtl" %}
[Market Share Analysis](/dashboard/dashboard-overview/market-share-analysis.md)
{% endcontent-ref %}

Still have questions? We’re here to help. Contact us at **<answers@limy.ai>** - we’d be happy to assist.<br>