This article explains how AI agents crawl and ingest your website content and how that behavior influences AI-generated answers.
Before AI systems such as ChatGPT, Gemini, or Perplexity mention a brand in an answer, they rely on automated bots to browse, fetch, and interpret web content. These bots decide which pages are relevant, which information is credible, and how frequently content should be revisited.
Bot Monitor gives you the visibility into this otherwise invisible process by showing which AI bots are crawling your site, which pages they read, and how often they return. This insight is critical for understanding how your content is ingested and refreshed inside AI systems.
Once enabled, Bot Monitor allows you to:
Identify which AI bots and crawlers are accessing your website
See which pages are most frequently ingested by AI systems
Monitor crawl frequency and patterns over time
Understand how AI systems refresh their understanding of your content
Identify gaps where important pages are not being crawled
This helps you to focus on the pages and content that actually influence AI-generated answers, rather than relying on assumptions.
How to Set Up Bot Monitor
Step 1: Identify your CDN provider. This information is typically available from your DevOps or infrastructure team. Common providers include:
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Identify your CDN Provider
This information is typically available from your DevOps or infrastructure team. Common providers include:
