# Attribution

Attribution shows how AI-driven discovery **translates into real business outcomes** on your website.

AI platforms increasingly **influence** how users discover, evaluate, and choose brands. However, traditional analytics tools struggle to connect AI-generated answers to downstream actions such as demo requests, signups, or purchases. As a result, marketing teams often lack visibility into the true impact of AI search on pipeline and revenue.

Attribution in Limy closes this gap by linking AI-originated sessions to on-site conversions. It allows marketing teams to understand not only where they appear in AI-generated answers, but which AI prompts and conversations are driving measurable value.

<figure><img src="https://3636725193-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsAix74DgbRDP7AprfL6m%2Fuploads%2FlvdwJQIuObmVy6vftRsN%2FScreenshot%202025-12-31%20at%2018.32.55.png?alt=media&#x26;token=1026a46e-465c-4ee4-930b-40002ce143e3" alt="" width="563"><figcaption></figcaption></figure>

### What Attribution Shows

Once configured, Attribution allows you to:

* Define what a conversion means for your business
* Track conversions that originate from AI-driven website sessions
* Assign optional values to conversions (e.g. lead value, revenue, pipeline contribution)
* Connect AI prompts to downstream outcomes such as:
* Demo requests
* Trial signups
* Contact form submissions
* Purchases

This enables teams to move from visibility metrics to performance measurement, making AI search a measurable growth channel.

### How to Access Attribution

{% stepper %}
{% step %}

#### Go to your Limy account

{% endstep %}

{% step %}

#### Under Limy Analytics, navigate to **AI Traffic Monitor**

<figure><img src="https://3636725193-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsAix74DgbRDP7AprfL6m%2Fuploads%2F3UgP9Yq5yMYYkk92u2PK%2FScreenshot%202025-12-31%20at%2018.35.22.png?alt=media&#x26;token=8dbbb208-56c2-47df-82fb-2e1b5ba64970" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### See the Attribution graph on the right side of the page

<figure><img src="https://3636725193-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsAix74DgbRDP7AprfL6m%2Fuploads%2FrihHloOZj37sEvmd3QR3%2FScreenshot%202025-12-31%20at%2018.36.39.png?alt=media&#x26;token=5a81db18-1c69-42e8-88eb-fee5aa8f5de8" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3636725193-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsAix74DgbRDP7AprfL6m%2Fuploads%2FlvdwJQIuObmVy6vftRsN%2FScreenshot%202025-12-31%20at%2018.32.55.png?alt=media&#x26;token=1026a46e-465c-4ee4-930b-40002ce143e3" alt="" width="563"><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

Before setting up the Attribution, you need to ensure that the GTM Pixel has been installed. On how to install the GTM pixels to your site, please follow the instructions [here](https://docs.getlimy.ai/limy-pixel/gtm-pixel).&#x20;

### When Attribution is configured correctly, you should be able to:

* See conversions attributed to AI-driven sessions
* Track conversion volume and assigned value over time
* Prioritize AI topics and recommendations based on business impact

This allows marketing teams to clearly demonstrate the role of AI search in driving pipeline and revenue.

To set up your attribution, please contact your Limy team at <answers@limy.ai>&#x20;

{% hint style="info" %}
Users arriving from AI-generated answers are often **higher intent** because AI systems synthesize information, compare options, and surface recommendations before the user clicks through. As a result, AI-driven visitors tend to **be further along in the decision process** than traditional search users, making attribution especially valuable for understanding real business impact from AI discovery.
{% endhint %}

### FAQs

<details>

<summary><strong>What types of conversions can I track?</strong></summary>

You can track any meaningful on-site action, including form submissions, signups, purchases and more.&#x20;

</details>

<details>

<summary><strong>Do I need to assign a value to conversions?</strong></summary>

Yes. Assigning a value is necessary if you want to measure AI-driven ROI or revenue contribution.

</details>

<details>

<summary><strong>Does Attribution track personal data?</strong></summary>

No. Limy tracks session-level behavior and conversion events without collecting personal identifiable information (PII).

</details>

<details>

<summary><strong>Why don’t I see conversions immediately?</strong></summary>

Conversions appear as AI-originated users complete the defined actions. If AI traffic volume is low, data may take time to populate.

</details>

<details>

<summary><strong>Can I change or delete conversions later?</strong></summary>

Yes. Conversions can be edited or removed as your tracking needs evolve.

</details>

***

### Relevant Content

{% content-ref url="ai-traffic-monitor" %}
[ai-traffic-monitor](https://support.limy.ai/monitoring/ai-traffic-monitor)
{% endcontent-ref %}

{% content-ref url="" %}
[](https://support.limy.ai/monitoring)
{% endcontent-ref %}

{% content-ref url="../intelligence/how-limy-generates-prompts" %}
[how-limy-generates-prompts](https://support.limy.ai/intelligence/how-limy-generates-prompts)
{% endcontent-ref %}

{% content-ref url="attribution" %}
[attribution](https://support.limy.ai/monitoring/attribution)
{% endcontent-ref %}

Still have questions? We’re here to help. Contact us at **<answers@limy.ai>** - we’d be happy to assist.