> For the complete documentation index, see [llms.txt](https://support.limy.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.limy.ai/monitoring/attribution.md).

# Attribution

Track what visitors do after arriving from AI engines and measure the value of those actions.

Attribution shows what happens after someone reaches your website from an AI engine. It connects AI-referred traffic with actions on your website and, when configured, the monetary value of those actions.

This helps you understand how much traffic AI engines send to your website, what visitors do after arriving, and what that activity may be worth to your business.

<figure><img src="https://3636725193-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsAix74DgbRDP7AprfL6m%2Fuploads%2FlvdwJQIuObmVy6vftRsN%2FScreenshot%202025-12-31%20at%2018.32.55.png?alt=media&amp;token=1026a46e-465c-4ee4-930b-40002ce143e3" alt="" width="563"><figcaption></figcaption></figure>

### What Attribution Shows

After the Limy pixel and tracked events are configured, Attribution can show:

* Overall traffic to your website
* Traffic arriving from AI engines and large language models
* Actions visitors take after arriving, such as button clicks or visits to selected pages
* The estimated monetary value connected to those actions, based on your event setup.

This helps you compare AI-referred traffic with overall website activity and see whether those visits lead to actions that matter to your business.

{% hint style="info" %}
Users arriving from AI-generated answers are often **higher intent** because AI systems synthesize information, compare options, and surface recommendations before the user clicks through. As a result, AI-driven visitors tend to **be further along in the decision process** than traditional search users, making attribution especially valuable for understanding real business impact from AI discovery.
{% endhint %}

### Before You Begin

Before using Attribution, the Limy pixel must be installed on your website and AI Traffic Monitor must be receiving data.

Without the pixel, Limy cannot identify AI-referred traffic or track what visitors do after reaching your site.

Follow the Limy pixel installation instructions [here](https://docs.getlimy.ai/limy-pixel/gtm-pixel).

### How to Access Attribution

{% stepper %}
{% step %}

#### Go to your Limy account

{% endstep %}

{% step %}

#### Under Limy Analytics, navigate to **AI Traffic Monitor**

<figure><img src="https://3636725193-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsAix74DgbRDP7AprfL6m%2Fuploads%2F3UgP9Yq5yMYYkk92u2PK%2FScreenshot%202025-12-31%20at%2018.35.22.png?alt=media&amp;token=8dbbb208-56c2-47df-82fb-2e1b5ba64970" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### See the Attribution table on the right side of the page

<figure><img src="https://3636725193-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsAix74DgbRDP7AprfL6m%2Fuploads%2FrihHloOZj37sEvmd3QR3%2FScreenshot%202025-12-31%20at%2018.36.39.png?alt=media&amp;token=5a81db18-1c69-42e8-88eb-fee5aa8f5de8" alt=""><figcaption></figcaption></figure>

<figure><img src="https://3636725193-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FsAix74DgbRDP7AprfL6m%2Fuploads%2FlvdwJQIuObmVy6vftRsN%2FScreenshot%202025-12-31%20at%2018.32.55.png?alt=media&amp;token=1026a46e-465c-4ee4-930b-40002ce143e3" alt="" width="563"><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

### Set Up Attribution Events

After the Limy pixel is installed and AI Traffic Monitor is receiving data, tell the Limy team which website actions you want to track.

For each event, provide:

* The URL where the action appears
* A screenshot identifying the button, page, or element
* A clear name for the event, such as “Book a Demo” or “Sign Up”
* The monetary value of the action, if you want Limy to estimate its business value

To set up attribution, please contact the Limy team at <answers@limy.ai>&#x20;

{% hint style="info" icon="users" %}
The Limy team will configure the events for your account. Events can be added, updated, or removed as your website and measurement needs change.
{% endhint %}

### Understanding Event Value

The Revenue column is based on the monetary value assigned to each tracked event.

For example, if a “Book a Demo” event is assigned a value of $100 and five events are recorded, Attribution will show $500 in value.

{% hint style="warning" %}
This is an estimated business value based on your configuration. It does not necessarily represent confirmed revenue from completed sales.
{% endhint %}

### Why Customers Use Attribution

AI visibility shows whether your brand appears in AI-generated results. Attribution goes one step further by showing whether AI-referred visitors take meaningful actions after reaching your website.

This helps teams evaluate the business impact of AI traffic, compare it with overall website activity, and identify which tracked events generate the most value.

### FAQs

<details>

<summary><strong>What actions can Attribution track?</strong></summary>

Attribution can track configured actions such as button clicks and visits to selected pages.

</details>

<details>

<summary><strong>Do I need to assign a value to an event?</strong></summary>

Only if you want to estimate the business value connected to that event. You provide the value assigned to each action.

</details>

<details>

<summary><strong>Does the Limy pixel process personal data?</strong></summary>

If a customer implements the Limy pixel, Limy processes IP addresses as a data processor on the customer’s behalf. More information is available in Limy’s Data Processing Agreement.

</details>

<details>

<summary><strong>Why don’t I see events immediately?</strong></summary>

Events appear when visitors arriving from AI engines complete the configured actions. If AI-referred traffic or event volume is low, data may take time to appear.

</details>

<details>

<summary><strong>Can I change or remove events later?</strong></summary>

Yes. Events can be added, updated, or removed as your website and measurement needs change.

</details>

***

### Relevant Content

{% content-ref url="/pages/4jHQks7BiAkIdaIqZJnh" %}
[AI Traffic Monitor](/monitoring/ai-traffic-monitor.md)
{% endcontent-ref %}

{% content-ref url="/pages/TqFqtwNJ5aHW2VPaSdr9" %}
[Monitoring](/monitoring/monitoring.md)
{% endcontent-ref %}

{% content-ref url="/pages/5MMZ2BXUk6D9mEVfmg0g" %}
[How Limy Generates Prompts](/intelligence/how-limy-generates-prompts.md)
{% endcontent-ref %}

{% content-ref url="/pages/va37M8uK82qZl0pbxr4O" %}
[Attribution](/monitoring/attribution.md)
{% endcontent-ref %}

Still have questions? We’re here to help. Contact us at **<answers@limy.ai>** - we’d be happy to assist.