How Limy Generates Prompts
This page explains how Limy creates all the prompts in your account and why they are crucial to measure your brand's visibility.
Prompts are the foundation of Limy. Everything in the platform starts with the questions users ask AI systems when researching your industry, products, and brand. Powered by web intelligence, these prompts act as the backend engine that drives all visibility measurement - allowing Limy to understand what your audience is asking, how AI systems respond, and how visible your brand is across large language models.
Prompts are generated using a combination of:
Your industry and category
Your ICP and use cases
Known AI search behavior patterns
Competitive and category-level analysis
Limy continuously maps the AI search landscape by identifying the types of questions users ask when discovering, comparing, and evaluating solutions like yours.
These prompts reflect how users naturally interact with AI systems, rather than how they use traditional search engines. Limy originally expands each prompt into a set of related fan-out queries and re-runs them every 24 hours to capture changes over time.
Fan-out Queries
When a user asks a question to an AI system, the system does not treat it as a single query. Instead, the AI internally explores multiple related variations and sub-questions to gather enough context to generate a reliable answer. These are known as fan-out queries.
Limy mirrors this behavior by generating clusters of related prompt variations, ensuring visibility analysis reflects how AI systems actually reason about your category, not just the surface-level question.
Differences between Prompts vs. traditional SEO Queries
Prompts are fundamentally different from traditional SEO queries. In classic search, users type short keywords and browse multiple results. In AI-driven discovery, users ask full, natural-language questions - prompts - and receive a single synthesized answer generated by an AI system.
While SEO queries optimize for ranking on a results page, prompts determine whether your brand is included, how it’s described, and which sources influence the AI’s response. This shift is why prompts and not keywords, are the unit of measurement for visibility in large language models.
FAQs
What is a prompt in Limy?
A prompt represents a question a user might ask an AI system when researching a topic, product, or brand in your category.
How are prompts created?
Prompts are generated based on your industry, topics, target personas, and competitive landscape.
What’s the difference between branded and non-branded prompts?
Branded prompts explicitly mention your brand, while non-branded prompts focus on category or problem-based queries where your brand may or may not appear.
Why do some prompts not mention my brand at all?
AI systems reference brands based on perceived relevance, authority, and source coverage. Missing mentions highlight opportunities for improvement.
How often are prompts run?
Prompts are run every 24-96 hours hours to get the latest accurate result.
Related Content
PromptsPrompt Deep AnalysisSentiment Score AnalysisDashboard OverviewStill have questions? We’re here to help. Contact us at [email protected] - we’d be happy to assist.
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