> For the complete documentation index, see [llms.txt](https://support.limy.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.limy.ai/settings/adding-competitors.md).

# Adding Competitors

**Competitors** allow you to track how your brand compares against other players in your market within AI-generated responses. By monitoring competitor presence, visibility trends, and sentiment, you can better understand **your competitive landscape and identify where you’re leading or falling behind in AI-driven discovery**.

You can add competitors at any time to keep your analysis up to date as the market evolves. This makes it easy to include new entrants and ensure your competitive insights reflect the current landscape.

### How to modify competitors

{% stepper %}
{% step %}

#### Go to **Settings**, on the left corner of your panel

{% endstep %}

{% step %}

#### Click on **Competitors**

<figure><img src="/files/aOVWzS75fWWhMgoOJ8Uc" alt="" width="375"><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Scroll down, and click on the **Plus** sign

<figure><img src="/files/QLTc7oHscxOfEWoaDLVX" alt="" width="375"><figcaption></figcaption></figure>
{% endstep %}

{% step %}

#### Fill our their name and domain. Click on **Save**

<figure><img src="/files/pbScLL6dYuH2on7ruf76" alt="" width="277"><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

Your new competitor is now included, allowing you to see how they compare within the competitive landscape.

### FAQs

<details>

<summary><strong>How are competitors selected?</strong></summary>

Competitors are defined during setup and can be updated in Settings based on your market and strategy.

</details>

<details>

<summary><strong>Can I delete competitors later?</strong></summary>

Yes. Competitor lists can be modified as your competitive landscape evolves.

</details>

<details>

<summary><strong>Why do some competitors appear more frequently than others?</strong></summary>

AI systems prioritize brands with strong source coverage, authority signals, and relevance to specific prompts.

</details>

***

### Related Content

{% content-ref url="/pages/dC2BThLT1i82qaGISsyg" %}
[Deleting Competitors](/settings/deleting-competitors.md)
{% endcontent-ref %}

{% content-ref url="/pages/rhIt0brSQ0hkz06ZZFn1" %}
[Prompt Deep Analysis](/intelligence/prompts-overview/prompt-deep-analysis.md)
{% endcontent-ref %}

{% content-ref url="/pages/LoiAA6N4BPheGuTBYuCK" %}
[Dashboard Overview](/dashboard/dashboard-overview.md)
{% endcontent-ref %}

{% content-ref url="/pages/oOwP6cxbNQsWB1DC42Hk" %}
[Overall Brand Visibility](/dashboard/dashboard-overview/overall-brand-visibility.md)
{% endcontent-ref %}

{% content-ref url="/pages/MyHHhCsaPf3IE2bjgEtl" %}
[Market Share Analysis](/dashboard/dashboard-overview/market-share-analysis.md)
{% endcontent-ref %}

Still have questions? We’re here to help. Contact us at **<answers@limy.ai>** - we’d be happy to assist.