Source Analysis: Competitors

This article explains how sources, pages, and citations influence AI-generated answers about your competitors and how to use these insights to guide content and PR strategy.

The Competitors view reveals which sources AI systems rely on when mentioning other brands in your market. This helps you understand why competitors appear, and what sources support their visibility.

You’ll see:

• Top sources referenced for each competitor

• Source overlap between competitors

• Differences in source types (PR-heavy vs content-heavy, etc.)

1

Log in to your Limy account

2

Navigate to Source Analysis under Discoverability

3

Select Competitors

How to use it

This view helps you reverse-engineer competitor visibility by showing what content, coverage, and platforms are working for them.

How to use it for marketing strategy

• Identify gaps: Find sources competitors use that you don’t appear in.

• Replicate success patterns: If competitors dominate via reviews, PR, or forums, prioritize those channels.

• Benchmark authority: Compare source quality and authority between brands.

What to look for

• Are competitors winning through PR, content, or community platforms?

• Are there shared sources you can compete within?

• Are competitors benefiting from platforms you’ve ignored?

Best practices: focus on quality, prioritize sources AI systems repeatedly trust across competitors and use this view to guide PR targets and content distribution.

FAQs

Does appearing in the same source guarantee visibility?

No, but it increases your chances - content quality and relevance still matter.

Should I copy competitor content?

No. Use insights to inform strategy, not replicate messaging.

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Relevant Content

Source AnalysisSource Analysis: CompetitorsOwned SourcesEarned Citations

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