Source Analysis: My Brand

This article explains how sources, pages, and citations influence AI-generated answers about your brand and how to use these insights to guide content and PR strategy.

The My Brand view shows which sources AI systems rely on when mentioning your brand in AI-generated responses. This includes articles, blogs, reviews, documentation, social posts, and third-party sites that influence how AI systems describe your brand.

You’ll see:

• The sources most frequently referenced when your brand appears

• Source types (media, blogs, forums, documentation, etc.)

• How often each source is used

• See exactly which prompts they're being referred from

• Associated sentiment where applicable

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Log in to your Limy account

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Navigate to Source Analysis under Discoverability

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Select My Brand

How to use it

Use this view to understand what AI systems “know” about your brand and where that knowledge comes from. It helps you identify which sources are helping (or hurting) your visibility and perception.

How to use it for marketing strategy

• Strengthen high-impact sources: Double down on sources that AI systems already trust (e.g. improve content, update messaging, expand coverage).

• Fix negative or outdated narratives: If a source drives negative sentiment, update or counter it with newer, authoritative content.

• Guide PR and content efforts: Pitch publications that already influence AI responses, or create content that mirrors trusted formats.

What to look for

• Are AI systems relying on outdated articles?

• Are unofficial or low-quality sources influencing responses?

• Is your owned content (blog, docs, site) being referenced enough?

Best practices: Keep key brand pages up to date and use insights here to prioritize PR outreach and content refreshes.

FAQs

Why don’t I see all mentions of my brand?

AI systems selectively reference sources they trust most. This view shows the most influential ones.

Can I influence which sources AI uses?

Yes - by improving content quality, authority, freshness, and external validation.

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Relevant Content

Source AnalysisSource Analysis: CompetitorsOwned SourcesEarned Citations

Still have questions? We’re here to help. Contact us at [email protected] - we’d be happy to assist.