Source Analysis: Industry

This article explains how sources, pages, and citations influence AI-generated answers about your industry and adapt your own PR strategy.

The Industry view highlights the sources AI systems rely on when answering general questions about your market, even when no specific brand is mentioned.

You’ll see:

  • Industry-defining publications and platforms

  • Common sources used across category-level prompts

  • The foundation of AI “market knowledge”

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Select Industry

How to use it

This view shows where authority in your industry is established and which sources shape AI understanding of your category.

How to use it for marketing strategy

  • Establish thought leadership: Aim to be featured or cited in industry-defining sources.

  • Guide content strategy: Align your content with narratives AI systems already trust.

  • Influence category conversations: Contribute to sources shaping how AI defines your industry.

What to look for

  • Are you present in industry-defining sources?

  • Are there authoritative platforms you haven’t targeted?

  • Are industry narratives aligned with your positioning?

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Best practices: treat industry sources as long term investments and combine this view with Prompts to align content with real AI questions.

FAQs

chevron-rightWhy does this matter if my brand isn’t mentioned?hashtag

Industry sources shape the context AI uses to evaluate brands later.

chevron-rightHow often should I review this view?hashtag

Quarterly is recommended, or when updating positioning or messaging.


Relevant Content

Source Analysischevron-rightSource Analysis: Competitorschevron-rightOwned Sourceschevron-rightEarned Citationschevron-right

Still have questions? We’re here to help. Contact us at [email protected] - we’d be happy to assist.

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